Publishing

Text-only posts and Facebook backgrounds

Publish a post with text alone to Facebook, X and Threads, and add a coloured background to the Facebook post.

No video or image needed: you can publish a post with text alone to Facebook, X and Threads. On Facebook you can also pick a coloured background behind the text, like a status with a background on Facebook itself.

Step 1. Open the text-only compose page

Go to Publishing → Posts tab → New post. In the content picker, click Or write a text-only post (Facebook, X, Threads).

Step 2. Pick the accounts

Under Select accounts, keep only Facebook, X and Threads ticked. TikTok, YouTube and Instagram need a video or images — while any of them is ticked, the page says they need a video or images and the publish button stays locked until you untick them.

Step 3. Write the text

A text-only post needs a caption for every selected account. Write it in Post caption (shared), or give a network its own caption by clicking the arrow on its account row. If an account has no text, the page says so and won't publish yet.

Step 4. Pick a Facebook background (optional)

When a Facebook account is among those selected, a Facebook background option appears just below the caption box:

Click it to open the list.
Pick a background. Each one is tagged with its kind: solid colour, gradient or illustration. A small colour swatch shows only for the few backgrounds that can be previewed; most show just their name.
The chosen background's name then shows on the option. To remove it, click the remove-background link or pick the plain white background at the top of the list.

The text-only compose page with a Facebook and an X account selected; the Facebook background list open, showing the plain white row and a few backgrounds tagged colour / gradient / illustration

The background applies to Facebook only — X and Threads get the plain text.

Step 5. Publish or schedule

Publish now or tick Schedule as with any post — see Compose and schedule. A text-only post costs the same as any other post (currently 5 credits per post, see Pricing).